Archive · 2 Oct 2026
Zoho Launches Arattai-for-Business With Free Messaging for Institutions
Zoho has created a new version of its Arattai messaging service for businesses.
It lets companies talk directly with their customers.
A related platform can connect Arattai with software businesses already use.
Government and public-service organisations can use that platform for free.
Railways is one service mentioned by Zoho.
Healthcare and educational organisations will receive up to one million free messages each month.
Zoho is still working on some integrations for government services.
The company has not yet said when those integrations will be ready or how much other businesses will pay.
Zoho launched Arattai-for-Business to help businesses communicate directly with customers.
The Arattai Business Platform connects organisations’ existing software and automation systems with Arattai.
The platform will be free for government and public services, including Railways.
Healthcare and educational institutions will receive a free allowance of one million messages monthly.
Zoho has not announced business pricing or timelines for planned public-service integrations.
- Who
- Zoho, with the launch announced by founder Sridhar Vembu.
- What
- The company launched Arattai-for-Business and the Arattai Business Platform for organisational communication.
- When
- The announcement did not specify a date.
- Where
- No location was specified in the articles.
- Why
- To help businesses and organisations communicate with customers and connect existing software and automation systems to Arattai.
- New service
- Arattai-for-Business
- Related platform
- Arattai Business Platform
- Government and public services
- Access will be free, with Railways specifically mentioned.
- Healthcare and education
- Eligible institutions will receive a free allowance of one million messages per month.
- Business pricing
- Zoho has not announced pricing beyond the stated free provisions.
- Integration timeline
- No completion timeline has been announced for Railway and other public-service integrations.