Archive · 15 Aug 2025
Target and Ulta Beauty to End Partnership in 2026
Target and Ulta Beauty are ending their partnership that started in 2021.
This means the Ulta shops inside Target stores will eventually close, but not until August 2026.
These shops, which sell beauty products, are currently in 600 Target stores.
The partnership began to allow for a one-stop shopping experience, especially as people were trying to avoid multiple trips due to the pandemic.
Target is also preparing for a new CEO.
Target and Ulta Beauty will end their partnership, which launched in 2021.
The agreement, which created in-store Ulta shops in Target stores, will conclude in August 2026.
Ulta Beauty currently operates in 600 of Target's approximately 1,980 stores.
The partnership was announced in 2020 and aimed to increase customer reach.
Target is also expected to announce a succession plan for a new CEO.
- Who
- Target and Ulta Beauty are the involved companies.
- What
- Target and Ulta Beauty are ending their partnership.
- When
- The partnership concludes in August 2026.
- Where
- The partnership involves Ulta Beauty shops within Target stores nationwide.
- Why
- The companies have mutually agreed to end the partnership.
Ulta Beauty Perspective
Target's Perspective
Partnership Impact
Ulta Beauty Perspective
Ulta brought a unique beauty experience to Target shoppers.
Target's Perspective
Target is searching for ways to evolve the shopping experience.
- Partnership Start
- 2021
- Partnership End Date
- August 2026
- Ulta Shops in Target
- 600 stores
- Total Target Stores
- ~1,980