Archive · 29 Sep 2025
DigiTathya: QR Code Innovation to Combat Counterfeit Products
Imagine you buy something and want to make sure it's real.
Fake products are a big problem.
DigiTathya uses special QR codes to help.
When you scan the code with your phone, you can instantly see if the product is genuine.
It helps brands protect their products and helps stores build customer trust.
The app also lets you manage warranties and pay for things.
It aims to create trust among companies, stores, and customers, so people know they are getting the real deal.
Counterfeit products are costly, leading to losses for businesses and potentially dangerous products in the market.
This helps solve this problem by making sure what people buy is what they get.
DigiTathya uses a secure QR code system for product verification.
The system helps consumers instantly check product authenticity via a mobile app.
The platform offers supply chain tracking, e-warranty management, and integrated payments.
Counterfeit products cause significant financial losses across various industries.
DigiTathya is designed to build trust and combat the issue of fake goods in the market.
- Who
- DigiTathya, brands, retailers, consumers
- What
- A QR code-based system to verify product authenticity
- When
- Not explicitly mentioned
- Where
- India, initially
- Why
- To combat counterfeit products and increase consumer trust
- Company
- DigiTathya
- Focus
- Product verification and anti-counterfeiting
- Technology
- Tamper-proof QR code system
- Industries Affected by Counterfeits
- Apparel, FMCG, automotive parts, pharmaceuticals, electronics
- Annual Losses (India)
- ₹1.05 lakh crore lost due to counterfeits
- Counterfeit auto parts
- Contribute to 20% of road accidents.