E-commerce Companies Invest in Content Marketing Strategies

E-commerce companies are becoming like media companies by creating their own content.

Flipkart and Myntra, for example, are acquiring and creating content platforms to keep customers engaged.

Content marketing, like videos and stories, builds connections and turns viewers into buyers.

This strategy is important for young shoppers, who make up a large portion of the market.

However, a challenge is figuring out how well this content works and leads to sales.