Archive · 7 Nov 2025
ETNow.in Dominates Business News With Gen Z Focus and Premium Content
Imagine a new website called ETNow.in that's like a super-smart news source just for business and money topics.
It started in early 2023 and is already super popular, especially with young people called Gen Z. They make learning about money fun and easy, like a special class that explains everything without confusing words.
They use lots of videos, short articles, and cool pictures to share information.
ETNow.in also hosts big events and has special premium content for those who want to learn even more.
They even have tools to help you check different money products.
Their goal is to help everyone, especially young folks, become good at managing their money so they can be financially free.
ETNow.in has become a leading Indian business news platform since its launch in January 2023.
The platform targets Gen Z with premium content, focusing on financial education and wealth creation myths.
It utilizes a multimedia-first approach with web exclusives, short videos, and snackable graphics.
ETNow.in offers free access to market data, calculators, and learning modules.
The platform has achieved 27 million Monthly Active Users and ranks #4 in India for business news.
- Who
- ETNow.in, a digital platform of India's ET NOW channel
- What
- Emerging as a leading business news platform with a focus on premium content, financial education, and a 'catch them young' approach for Gen Z.
- When
- Launched in January 2023
- Where
- India
- Why
- To create financial awareness, educate investors, and make business news understandable using a multimedia-first, jargon-free approach.
- Launched
- January 2023
- Key Focus
- Premium business and finance content for Gen Z
- Growth Metric
- 27 million Monthly Active Users (MAU)
- Ranking
- #4 Business News Platform in India (Comscore)
- Flagship IPs
- ETNow.in Business Conclave & Awards, ETNow.in Realty Conclave & Awards
- Content Approach
- Multimedia-first, jargon-free, 'news you can use'
- Parent Company
- Times Network (The Times Group)