Archive · 29 May 2025
Radico Khaitan Withdraws Whisky Name After Public Objections
Imagine a company that makes fancy drinks wanted to sell a new type of whisky called 'Trikal.'
But, some people got upset because the name has a religious meaning.
The company listened and decided to stop using the name.
They said they want to respect everyone's feelings and be a good company.
The name came from an old Indian language, Sanskrit, and meant 'three times': past, present, and future.
But because some people were worried, the company decided it wasn't worth it to cause trouble.
The government in one state also said the company hadn't gotten permission to sell the whisky there.
Radico Khaitan withdrew the 'Trikal' brand name from its new whisky.
The decision followed concerns about religious sentiments.
The company emphasized respect for public sentiment.
The Uttarakhand excise department had not approved the whisky's sale.
'Trikal' was inspired by Sanskrit, meaning 'three times.'
- Who
- Radico Khaitan, the public, and the excise department of Uttarakhand.
- What
- Radico Khaitan withdrew the brand name 'Trikal' for its new single-malt whisky.
- When
- Announced on May 28, 2025.
- Where
- India
- Why
- Due to concerns regarding religious sentiments and lack of state approval.
- Company
- Radico Khaitan
- Product
- Trikal single-malt whisky
- Reason for Withdrawal
- Concerns over religious sentiments
- Announcement Date
- May 28, 2025
- Meaning of Trikal
- Three times (past, present, future) in Sanskrit
- Uttarakhand Excise Department
- No approval granted for manufacture or sale