Archive · 16 Aug 2025
Triumph Surpasses Hero-Harley in Indian Motorcycle Market
Triumph, a British motorcycle company, partnered with Bajaj to sell bikes in India and has been more successful than Harley-Davidson, which partnered with Hero MotoCorp.
Triumph launched two models, the Speed 400 and Scrambler 400X, and sold over 68,000 bikes.
Harley-Davidson sold fewer bikes, and Hero's Mavrick 440 model didn't sell well.
Triumph's success is due to good pricing, different types of bikes, and exporting to other countries.
Triumph, in partnership with Bajaj, has outsold Hero-Harley in the Indian motorcycle market.
Triumph has sold over 68,000 units of its Speed 400 and Scrambler 400X models in two years.
Harley-Davidson, in partnership with Hero MotoCorp, sold 26,629 units of the X 440.
Hero MotoCorp's Mavrick 440 model saw significantly lower sales figures.
Triumph's success attributed to smart pricing, diverse offerings, and global exports.
- Who
- Triumph (Bajaj partnership) and Hero-Harley partnership
- What
- Triumph outselling Hero-Harley in the Indian motorcycle market.
- When
- Sales data from the past two years.
- Where
- India
- Why
- Triumph's success attributed to smart pricing and diverse offerings.
Triumph's Success
Hero-Harley's Struggles
Product Strategy
Triumph's Success
Triumph's strategy, combining strategic pricing and diverse models to resonate with various customer preferences, boosted sales.
Hero-Harley's Struggles
Hero-Harley's Mavrick 440 design was not aspirational.
- Triumph Sales (2 years)
- 68,673 units
- Harley-Davidson Sales
- 26,629 units
- Mavrick 440 Sales
- 4,025 units
- Speed 400 Launch Price
- Rs 2.23 lakh (initial)
- Speed 400 Price
- Rs 2.33 lakh
- Scrambler 400 X Price
- Rs 2.63 lakh