Archive · 9 Jan 2026
Netflix Celebrates a Decade in India
Netflix has been in India for 10 years and its leaders talked about their journey.
They said they make both big movies and relatable shows, like a big plate of food with something for everyone.
They also talked about how they keep improving and adding new things to make Netflix better.
They believe in telling local stories and letting people watch shows from all over the world.
Their goal is to keep people happy with great shows and games so they stay with Netflix and tell others about it.
This helps them grow their business.
Netflix has completed a decade in India, offering a mix of premium and relatable content.
Ted Sarandos emphasized continuous innovation and adaptation to stay competitive.
Monika Shergill compared Netflix India's programming to a thali, offering variety for all tastes.
Bela Bajaria highlighted the importance of local storytelling and global content accessibility.
Netflix's business growth is driven by great entertainment, leading to higher retention and acquisition.
- Who
- Netflix executives Ted Sarandos, Monika Shergill, and Bela Bajaria
- What
- Reflect on Netflix's 10-year journey in India
- When
- Recently, as part of their decade anniversary
- Where
- India
- Why
- To share insights on their strategy, content, and business growth
- Company
- Netflix
- Anniversary
- 10 years in India
- Key Executives
- Ted Sarandos, Monika Shergill, Bela Bajaria
- Content Strategy
- Premium and relatable content
- Business Model
- Subscription and advertising revenue
- Content Philosophy
- Quality and volume
- Global Reach
- Local and international content