Archive · 22 Aug 2026
Vibrant Verve Brings Luxury and Women's Empowerment to Jammu
FICCI FLO held an exhibition called Vibrant Verve in Jammu.
It featured clothes, jewellery, art, food, decorations, gifts and wellness products.
Many women entrepreneurs and artisans came to show what they make.
Some participants came from different parts of India.
Army wives, startups and self-help groups also took part.
The event helped them meet customers and talk about their businesses.
Small businesses may receive help with eligible stall costs through an MSME scheme.
Organisers and guests said supporting women can strengthen families and communities.
FICCI FLO’s JKL chapter held the fourth-season Vibrant Verve exhibition in Jammu.
The event showcased fashion, jewellery, art, food, home décor, gifts and wellness products.
Women entrepreneurs, artisans, designers, startups, self-help groups and businesses displayed their work.
The exhibition aimed to improve business visibility, market access and economic independence for women.
Eligible Udyam-registered enterprises can claim reimbursement on eligible stall charges under the MSME PMS Scheme.
- Who
- FICCI FLO’s Jammu, Kashmir and Ladakh chapter, in collaboration with Luxuries of Kashmir, hosted women entrepreneurs, artisans, designers and businesses.
- What
- The fourth season of Vibrant Verve, a luxury lifestyle and entrepreneurship exhibition, showcased products and promoted women’s empowerment.
- When
- The exhibition was held on Saturday during the Rakhi season.
- Where
- Jammu.
- Why
- To give women-led businesses, artisans and regional enterprises greater visibility, customer access, confidence and entrepreneurial opportunities.
- Event
- Vibrant Verve Season 4
- Organisers
- FICCI FLO’s Jammu, Kashmir and Ladakh chapter and Luxuries of Kashmir
- Products displayed
- Fashion, fine jewellery, art, gourmet delicacies, home décor, gifting products and wellness items
- Participants
- Artisans, women-led businesses, designers, startups, self-help groups, AWWA members, Amazon Sahelis and NABARD
- Government support
- The event was approved under the MSME Procurement & Marketing Support Scheme
- Eligibility
- Eligible Udyam-registered enterprises and women-led small businesses can claim reimbursement on eligible stall charges
- Empowerment focus
- The exhibition linked women’s economic independence with confidence, skills and business visibility