1 week ago
Vibrant Verve Brings Luxury and Women's Empowerment to Jammu
FICCI FLO held an exhibition called Vibrant Verve in Jammu.
It featured clothes, jewellery, art, food, decorations, gifts and wellness products.
Many women entrepreneurs and artisans came to show what they make.
Some participants came from different parts of India.
Army wives, startups and self-help groups also took part.
The event helped them meet customers and talk about their businesses.
Small businesses may receive help with eligible stall costs through an MSME scheme.
Organisers and guests said supporting women can strengthen families and communities.
FICCI FLO’s JKL chapter held the fourth-season Vibrant Verve exhibition in Jammu.
The event showcased fashion, jewellery, art, food, home décor, gifts and wellness products.
Women entrepreneurs, artisans, designers, startups, self-help groups and businesses displayed their work.
The exhibition aimed to improve business visibility, market access and economic independence for women.
Eligible Udyam-registered enterprises can claim reimbursement on eligible stall charges under the MSME PMS Scheme.
- Who
- FICCI FLO’s Jammu, Kashmir and Ladakh chapter, in collaboration with Luxuries of Kashmir, hosted women entrepreneurs, artisans, designers and businesses.
- What
- The fourth season of Vibrant Verve, a luxury lifestyle and entrepreneurship exhibition, showcased products and promoted women’s empowerment.
- Where
- Jammu.
- When
- The exhibition was held on Saturday during the Rakhi season.
- Why
- To give women-led businesses, artisans and regional enterprises greater visibility, customer access, confidence and entrepreneurial opportunities.
Key facts
- Event
- Vibrant Verve Season 4
- Organisers
- FICCI FLO’s Jammu, Kashmir and Ladakh chapter and Luxuries of Kashmir
- Products displayed
- Fashion, fine jewellery, art, gourmet delicacies, home décor, gifting products and wellness items
- Participants
- Artisans, women-led businesses, designers, startups, self-help groups, AWWA members, Amazon Sahelis and NABARD
- Government support
- The event was approved under the MSME Procurement & Marketing Support Scheme
- Eligibility
- Eligible Udyam-registered enterprises and women-led small businesses can claim reimbursement on eligible stall charges
- Empowerment focus
- The exhibition linked women’s economic independence with confidence, skills and business visibility
Quotes
Shiney Sharma
Guest of Honour from North Command, Udhampur, and associated with AWWA
“When we talk about empowerment, it not only brings in money but also personality growth. Our Army wives are already empowered. So this initiative not only brings money to them but also confidence. During Operation Sindoor too, our Army wives were standing strong. Hence, we would do everything to upskill them and enhance their personalities.”
thehansindia.com
“FICCI FLO is a flagship programme which promotes women entrepreneurs and regional folk artists to showcase their talents and promote their businesses. The AWWA -- which is the group of Army wives -- has also come together here. When a woman uplifts other women, the entire community gets benefitted.”
thehansindia.com
Sources
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