Mahindra's Design Strategy for Future Vehicles

Mahindra, a big car company, is planning its design strategy for the next ten years.

Pratap Bose, the head of design, explains that Mahindra has different sub-brands like Thar, Scorpio, and Bolero, each with its own unique look.

They use 'vision cars' to show what future cars will look like, and these cars are more focused on what can actually be made.

Starting from 2027, we will see more of these vision cars becoming real products.

The company is also balancing traditional design with new technologies like software and AI.

EV buyers are influencing the design of regular cars too.

Mahindra has design studios all over the world, and they work together to create the best designs.

By 2030, Mahindra wants its cars to be bold, beautiful, and easy to understand.