Archive · 20 Nov 2025
PVR INOX Reimagines Cinemas as Social Spaces, Plans Expansion
PVR INOX is making cinemas more than just movie-watching places by adding fun activities and good food.
They're opening new cinemas in many cities and doing well with re-releasing old movies.
They're also finding ways to make tickets more affordable for everyone.
PVR INOX is transforming cinemas into social spaces with additional amenities like nail bars, gaming arenas, and cafes.
The company aims to cater to diverse markets with different cinema formats.
Cinema-going is not obsolete, with 130 million people visiting PVR INOX halls in 2025.
PVR INOX plans to add 100 screens in 2026, expanding into tier-2 and tier-3 cities.
Re-releases contributed 1-2% of PVR INOX's revenues in 2025, with some titles like Rockstar and Yeh Jawaani Hai Deewani performing well.
- Who
- PVR INOX, a multiplex chain
- What
- is transforming cinemas and expanding its business
- When
- in 2025 and planning for 2026
- Where
- across India, including tier-2 and tier-3 cities
- Why
- to cater to diverse audiences and compete with other leisure activities
Affordability advocates
Premium experience supporters
Ticket pricing
Affordability advocates
Cinema tickets should be more affordable to attract mass audiences.
Premium experience supporters
Premium experiences justify higher prices, and dynamic pricing and offers are available.
- Total visitors in 2025
- 130 million
- Planned screens addition in 2026
- 100
- Revenue contribution from re-releases
- 1-2%
- Average ticket price
- Rs 260
- Upcoming big-budget movies in 2026
- Love and War, Ramayan, Alpha, Lahore, Toxic