Archive · 17 Dec 2025
Indian IT Firms Invest Billions in Salesforce Expertise
Indian IT companies are buying other companies that specialize in Salesforce, which is a software that helps businesses manage their customers and data.
These acquisitions are happening because businesses are using more customer data to make decisions, and AI is changing how companies operate.
Salesforce is growing, and Indian IT firms want to be part of that growth.
They are spending billions of dollars to buy these companies because it's faster than building their own Salesforce expertise from scratch.
Some of the big Indian IT companies, like TCS, Wipro, and Infosys, have made these acquisitions, as well as smaller ones.
This helps them offer better services to their clients and stay competitive in the market.
Indian IT firms have spent at least $2 billion over the past decade acquiring Salesforce-centric companies to enhance their customer management software offerings and AI capabilities.
TCS's recent acquisition of Coastal Cloud for $700 million is part of a broader trend, with 17 such acquisitions by Indian IT firms in the past decade.
Salesforce's revenue grew by 9% to $37.9 billion in 2023, making it slightly larger than TCS, which had $30.18 billion in revenue in FY25.
Mid-cap IT firms like Persistent Systems, Mindtree, Coforge, Mphasis, and Sonata Software have also made significant acquisitions in the Salesforce space, with some starting as early as 2016.
The focus on Salesforce systems is driven by the growth of software-as-a-service (SaaS) and the need for deeper insights from customer data, especially amid uncertain demand and scarce mega contracts.
- Who
- Indian IT firms, including Tata Consultancy Services (TCS), Wipro, Infosys, Cognizant, and mid-cap firms like Persistent Systems, Mindtree, Coforge, Mphasis, and Sonata Software
- What
- Acquisitions of Salesforce-centric firms to enhance their customer management software offerings and AI capabilities
- When
- Over the past decade, with recent notable acquisitions in 2023 and 2024
- Where
- Primarily in the United States, with Indian IT firms acquiring firms like Coastal Cloud, ListEngage, Appirio, and others
- Why
- To leverage the growth of Salesforce's software and AI capabilities, automate processes, and gain deeper insights from customer data, especially amid uncertain demand and scarce mega contracts
- Total acquisitions by Indian IT firms in the past decade
- 17
- Total amount spent by Indian IT firms on Salesforce-centric acquisitions
- $2 billion
- Salesforce's revenue in 2023
- $37.9 billion
- TCS's revenue in FY25
- $30.18 billion
- Coastal Cloud's revenue in 2023
- $132 million
- TCS's acquisition of Coastal Cloud
- $700 million
- TCS's acquisition of ListEngage
- $73 million
- Wipro's acquisition of Appirio
- $500 million
- Infosys's acquisitions of Fluido and Simplus
- $320 million
- Cognizant's acquisitions of SaaSfocus, El-Technologies, Code Zero, and Lev
- Undisclosed
- Persistent Systems' acquisitions of PRM Cloud Solutions, Parx Werk AG, and Youperience
- Undisclosed
- Mindtree's acquisition of Magnet 360
- $50 million
- Coforge's acquisition of Whishworks
- $41 million
- Mphasis's acquisition of Silverline
- $132 million
- Sonata Software's acquisition of Quant Systems
- $160 million
