Archive · 22 May 2025
Shah Rukh Khan to Partner with Candere Jewellery Brand
Actor Shah Rukh Khan is teaming up with Candere, a jewellery brand from the House of Kalyan.
He will be featured in the brand's advertisements to help Candere reach younger generations, like Gen Z and millennials.
Candere offers contemporary jewellery for both men and women.
The brand's aim is to provide stylish jewellery at accessible prices, starting from Rs 10,000.
The brand and Khan share values that highlight jewellery as a way to express identity and feelings.
This partnership will help Candere become a relevant option for those celebrating meaning.
Shah Rukh Khan will be the face of the Candere jewellery brand.
Candere is a brand from the House of Kalyan.
The partnership aims to connect with Gen Z and millennials.
The brand's jewellery aims to balance style and cost.
Jewellery is meant to be a thoughtful, personal expression.
- Who
- Shah Rukh Khan and Candere
- What
- Shah Rukh Khan will be the face of Candere jewellery brand.
- When
- Not explicitly mentioned, but reported on May 22, 2025.
- Where
- Not explicitly mentioned
- Why
- To connect with Gen Z and millennials, and to reflect the brand's values.
- Brand
- Candere, House of Kalyan
- Product
- Lifestyle Jewellery
- Brand Ambassador
- Shah Rukh Khan
- Target Audience
- Gen Z and Millennials
- Starting Price
- Rs 10,000