Archive · 18 Sep 2025
Logo Colors Can Make or Break Start-ups, Survey Reveals
Imagine a start-up's logo is like a first impression.
A new study checked out logos of thousands of start-ups.
They found that logos with too many colors or bad color combinations can make customers not like the business.
In fact, many start-ups use logos that are hard to read.
Some colors can also be difficult for people with color blindness.
Experts say that good colors help people remember brands, like McDonald's or Starbucks.
Bad colors or lack of color identity can hurt a company in the long run.
Overall, choosing the right colors is an important part of making a successful business.
A study shows that logo colors can make or break a start-up.
Over 14,000 start-ups across 20 countries were surveyed.
Many start-ups use unfavorable color pairings.
Flashy logo designs often outweigh clarity in the retail and marketing sectors.
Too many colors can make logos harder to remember.
- Who
- A global survey by Rebootin (generative engine optimisation agency)
- What
- Found that poor logo color combinations can negatively impact start-ups.
- When
- The research was published on September 18, 2025.
- Where
- A global survey across 20 countries.
- Why
- To determine the impact of logo colors on start-up success.
- Key Finding
- Poor logo color combinations can deter customers.
- Survey Scope
- Over 14,000 start-ups across 20 countries were audited.
- High Usage of Colors
- 43% of start-ups use four or more colors in their logos.
- Poor Color Combination Rate
- 11.2% of start-ups use poor color combinations.
- India's Rank
- India leads globally in using unfavorable color pairings, at over 15%.
- Color Blindness Risk
- 13% of start-ups use colors posing UX accessibility risks.