Archive · 16 Dec 2025
Thomson Expands Offline Presence in India
Thomson is a French company that makes TVs and washing machines.
They want to sell more of their products in physical stores in India.
Right now, they have a small share of the market, but they want to grow.
They are adding new partners to help them sell more, especially during big shopping seasons like weddings and holidays.
They also make big washing machines that people like.
For TVs, smaller ones are not selling as much because people are buying bigger ones.
They plan to open a factory in India in 2026 to make more TVs.
Right now, there are not enough parts to make TVs, so they are expensive.
Thomson aims to increase its offline market share in India to 4% in the washing machine segment within two years.
The company has added 15 new trade partners to boost its general trade presence.
Thomson has seen a 20% year-on-year growth in the washing machine segment, driven by large capacity models.
Sales of 32-inch televisions have decreased as consumers upgrade to larger sizes like 50, 55, and 65 inches.
Thomson plans to open a television manufacturing plant in India in 2026 due to high demand and chipset shortages.
- Who
- Thomson, a French consumer electronics brand
- What
- Expanding offline presence and market share in India
- When
- Plans to achieve this within the next two years
- Where
- India
- Why
- To capture a larger market share and capitalize on the marriage and festive seasons
- Company
- Thomson
- Market Segment
- Consumer Electronics
- Target Market Share
- 4% in offline washing machines
- Current E-commerce Share
- 6% in washing machines
- Growth Rate
- 20% year-on-year in washing machines
- New Trade Partners
- 15
- Future Plant
- Television manufacturing plant in 2026