Reliance Enters Bottled Water Market with Campa Sure, Independence

Reliance is entering the bottled water market with two new brands: Campa Sure and Independence.

They are offering water at lower prices than the leading brands like Bisleri.

Campa Sure will be sold at ₹15 for a 1-litre bottle, while Independence sells a 1.5-liter pack for ₹20.

The company plans to leverage its wide distribution network to reach more consumers.

Experts expect Reliance to gain market share but don't see major impacts on established players.

The company's strategy includes distribution through Reliance stores and partnerships with retailers.

Existing brands are expected to focus on quality and build trust.