Archive · 28 Nov 2025
Amazon and Flipkart Expand Financial Services in India
Amazon and Flipkart, two big online shopping companies, are starting to offer loans and buy-now-pay-later services in India.
Amazon bought a company called Axio to help with this and will offer loans to small businesses.
Flipkart, which is owned by Walmart, is waiting for approval from the Indian government to offer loans for things like TVs and phones.
Both companies think there's a big opportunity because many people in India are shopping online and need these kinds of financial services.
They also have a lot of information about their customers, which can help them offer better services.
However, they need to make sure they do a good job of running these new services.
Amazon and Flipkart are expanding into financial services in India with loans and BNPL products.
Amazon acquired Axio to offer credit for small businesses and cash management solutions.
Flipkart plans to offer no-cost monthly installment loans and loans for consumer durables at 18–26% interest.
India's consumer loan market has grown significantly, reaching $212 billion in 2025.
Both companies operate top payment apps in India and have access to valuable customer data.
- Who
- Amazon and Flipkart
- What
- Expanding into financial services with loans and BNPL products
- When
- Flipkart plans to launch next year; Amazon's plans not specified
- Where
- India
- Why
- To tap into the growing consumer loan market and improve cash flow management for businesses
- Companies Involved
- Amazon, Flipkart
- Products Offered
- Loans, Buy-Now-Pay-Later (BNPL), Cash Management Solutions
- Target Market
- Small Businesses, Merchants, Online Shoppers
- Interest Rates
- 18–26% per annum for consumer durables
- Market Growth
- India's consumer loan market grew from $80B in 2020 to $212B in 2025
- Regulatory Status
- Flipkart Finance awaits RBI approval
- Launch Timeline
- Flipkart expects to launch next year
- Amazon's Lending Arm
- Axio, acquired in 2025