Archive · 26 Aug 2026
Intuit Forecasts Slower Growth While Prioritizing Customer Gains
Intuit makes software such as TurboTax and Mailchimp.
The company expects its sales to grow more slowly next year than they did this year.
Its forecast is also lower than what many Wall Street analysts expected.
Intuit says it is trying to attract more customers and gain market share.
Those efforts may reduce how much money it earns from each TurboTax customer in the short term.
The company expects TurboTax growth to slow and Mailchimp sales to remain about the same or decline slightly.
Intuit also gave a lower-than-expected forecast for its next quarter.
However, its latest quarterly revenue was higher than analysts had predicted.
Intuit forecast fiscal 2027 revenue of $23.28 billion to $23.51 billion, below analysts’ $23.72 billion estimate.
The outlook implies revenue growth of 9% to 10%, slowing from 14% growth in fiscal 2026.
Intuit said customer-growth efforts and market-share gains would weigh on near-term sales.
TurboTax revenue is expected to grow 2% to 3%, while Mailchimp revenue is forecast to be flat to down 1%.
Fourth-quarter revenue rose 13.6% to $4.35 billion, exceeding the $4.27 billion analyst estimate.
- Who
- Intuit, led by CEO Sasan Goodarzi, and Wall Street analysts.
- What
- Intuit issued fiscal 2027 and first-quarter forecasts below analyst expectations while emphasizing customer growth and market-share gains.
- When
- The forecast was reported on Aug. 25; it covers fiscal 2027 and the company’s first quarter.
- Where
- The report concerns Intuit’s business operations; no specific location was stated.
- Why
- Intuit said near-term revenue would be affected by customer-growth initiatives, weaker marketing-platform sales, declining desktop products, and lower average TurboTax revenue per customer.
Intuit’s Long-Term Growth Strategy
Analyst Expectations and Near-Term Concerns
Customer growth versus immediate revenue
Intuit’s Long-Term Growth Strategy
Intuit said it is prioritizing customer growth, market-share gains, and longer-term durable growth, even if those choices reduce near-term revenue.
Analyst Expectations and Near-Term Concerns
Analysts expected higher revenue, and the company’s fiscal 2027 forecast fell below their estimate.
TurboTax pricing and customer acquisition
Intuit’s Long-Term Growth Strategy
Intuit said changes intended to attract more TurboTax users would result in lower average revenue per customer.
Analyst Expectations and Near-Term Concerns
The changes are contributing to a slowdown in TurboTax revenue growth, which Intuit forecasts at 2% to 3% versus 7% previously.
Software-sector pressure
Intuit’s Long-Term Growth Strategy
Intuit is pursuing investments and initiatives it describes as foundations for future growth.
Analyst Expectations and Near-Term Concerns
Software stocks have faced pressure because of concerns that general-purpose artificial-intelligence tools could replace features offered by specialized providers.
- Fiscal 2027 revenue forecast
- $23.28 billion to $23.51 billion
- Fiscal 2027 revenue growth
- 9% to 10%, compared with 14% growth in fiscal 2026
- Analyst revenue estimate
- $23.72 billion
- TurboTax growth forecast
- 2% to 3% in fiscal 2027, compared with 7% in fiscal 2026
- Mailchimp forecast
- Revenue expected to be flat to down 1% in fiscal 2027
- Fiscal 2027 adjusted earnings forecast
- $22.88 to $23.12 per share, including a $5.81 share-based compensation impact
- Fourth-quarter revenue
- $4.35 billion, up 13.6% and above the $4.27 billion estimate