Archive · 11 Aug 2025
Helios Spotlights Herbelin Watches with Chennai 'Brew O'Clock' Event
Helios, a premium watch retailer in India, hosted an event called 'Brew O'Clock' to introduce Herbelin watches.
The event, held in Chennai, featured the Luna and Newport watch collections.
The Luna collection is inspired by French elegance, while the Newport collection has nautical elements.
The event also included a coffee bar with French-style drinks and music.
The goal was to give customers a special experience and help them connect with the Herbelin brand.
Helios, owned by Titan Company Ltd., wants to change how people experience luxury watch brands in India, making it more about the story behind the watches.
Helios launched Herbelin's collection at the 'Brew O'Clock' event in Chennai.
The event showcased Herbelin's Luna and Newport watch collections.
The Luna collection embodies French chic, while Newport is inspired by maritime design.
The event included a Coffee Rave with artisanal brews and ambient music.
Helios aims to offer immersive experiences and connect with the Indian consumer.
- Who
- Helios, a multi-brand watch retailer, and Herbelin, a watch brand.
- What
- Helios launched Herbelin's watch collection at an event called 'Brew O'Clock'.
- When
- August 9th
- Where
- Chennai, India
- Why
- To introduce Herbelin's watch collection to the Indian market and create an immersive experience.
Consumer
Helios
Brand Experience vs. Transaction
Consumer
Consumers seeking a luxury product and brand experience.
Helios
Company prioritizing profit margin.
- Event Name
- 'Brew O'Clock: A Coffee Rave with a French Soul'
- Location
- Chennai, India
- Date
- August 9th
- Retailer
- Helios
- Watch Brand
- Herbelin
- Helios Owner
- Titan Company Limited