Archive · 24 Dec 2025
Tim Cook's $3M Nike Stock Buy Boosts Investor Confidence
Tim Cook, the CEO of Apple, bought $3 million worth of Nike stock.
He is also a director on Nike's board.
This purchase shows that he believes in Nike's future, even though the company is facing some challenges.
Another Nike director, Robert Swan, also bought some shares on the same day.
Nike recently reported better-than-expected earnings, but they warned that sales might decrease during the holidays due to higher costs and weak demand in China.
Investors are hopeful that these purchases by top executives mean Nike's stock might go up.
Tim Cook, Apple's CEO and Nike's lead independent director, purchased $3 million worth of Nike stock.
Cook bought 50,000 shares of Class B common stock at an average price of $58.97 per share on December 22.
After the purchase, Cook now directly owns 105,480 Nike shares, showing his confidence in the company's long-term prospects.
Nike recently reported better-than-expected earnings but warned of lower single-digit revenue declines in the upcoming holiday period due to higher tariffs and weak demand in China.
Another Nike director, Robert Swan, also bought 8,691 shares at an average price of $57.54 on the same trading day.
- Who
- Tim Cook (Apple CEO and Nike's lead independent director)
- What
- Purchased $3 million worth of Nike stock
- When
- December 22
- Where
- Nike
- Why
- To show confidence in Nike's long-term prospects and restructuring initiatives
- Investor
- Tim Cook (Apple CEO and Nike's lead independent director)
- Stock Purchased
- 50,000 shares of Class B common stock
- Purchase Date
- December 22
- Average Price per Share
- $58.97
- Total Investment
- $3 million
- Total Shares Owned
- 105,480
- Nike's Earnings
- Topped expectations in the recent quarterly report
- Nike's Warning
- Lower single-digit revenue declines in the upcoming holiday period and continued pressure from higher tariffs and weak demand in China