Archive · 1 Jul 2025
LEGO India Launches Campaign with Karan Johar Following Store Debut
LEGO India teamed up with filmmaker Karan Johar for a new campaign to promote their products.
The campaign started on Instagram with Johar asking for gift ideas and receiving LEGO versions of them.
A campaign film shows Johar visiting the new LEGO store, interacting with staff, and seeing LEGO models inspired by his movies.
Celebrities also joined in, sharing their LEGO gifts.
The campaign highlights how LEGO can be used creatively and is part of LEGO India's plan to reach more customers and expand their stores.
LEGO India launched a new campaign with Karan Johar.
The campaign features Johar visiting the new LEGO store in Gurgaon.
The campaign film shows LEGO versions of scenes from Johar's films.
Celebrities, including Twinkle Khanna and Sonam Kapoor, engaged with the campaign on Instagram.
The campaign aligns with LEGO India's expansion strategy.
- Who
- The LEGO Group and Karan Johar are the main participants.
- What
- LEGO India launched a campaign featuring Karan Johar.
- When
- The campaign was launched recently.
- Where
- The campaign is live on Instagram, and features a store in Gurgaon, Delhi NCR.
- Why
- To engage Indian consumers, expand retail presence and highlight play.
- Campaign Lead
- LEGO India
- Key Figure
- Karan Johar
- Platform
- Location of Store Featured
- Gurgaon, Delhi NCR
- Campaign Objective
- Expand retail presence and connect with Indian consumers
- Film References
- Rocky Aur Rani Ki Prem Kahani, Hogwarts (Raichand’s house)
- Campaign Engagement
- 610K+ views and 11k+ engagements