Archive · 20 Aug 2025
Louis Vuitton Unveils First Makeup Line: 'La Beauté'
Louis Vuitton, a luxury brand, has released its first makeup collection called 'La Beauté'.
The collection has lipsticks, lip balms, and eyeshadows, all with high prices.
The lipsticks include ingredients for long wear.
The eyeshadows use oils for smooth application.
The packaging is designed to be refilled.
This marks the brand's entrance into the beauty market with luxury products.
Louis Vuitton launched its first color cosmetics line, 'La Beauté Louis Vuitton'.
The collection features 55 lipsticks, 10 tinted lip balms, and 8 eyeshadow quads.
The line includes lipsticks infused with shea butter and hyaluronic acid for 12-hour wear.
Eyeshadows use plant-derived squalane and camelina flower oil extract.
The collection includes refillable packaging and high price points.
- Who
- Louis Vuitton and its customers.
- What
- Louis Vuitton launched its first color cosmetics line, 'La Beauté Louis Vuitton'.
- When
- The line is rolling out this month.
- Where
- 116 Vuitton stores worldwide and online.
- Why
- To expand into the beauty market.
Consumers
Luxury Brands
Pricing
Consumers
The high prices may be too expensive.
Luxury Brands
The prices are representative of luxury branding and quality.
- Product Line
- La Beauté Louis Vuitton
- Lipsticks
- 55 shades
- Lip Balms
- 10 shades
- Eyeshadow Quads
- 8
- Lipstick Price
- $160
- Eyeshadow Palette Price
- $250
- Makeup Artist
- Dame Pat McGrath
