Archive · 5 Oct 2026
India Seeks Global Quality Standards Through Five-Year Cultural Shift
Venu Srinivasan says India is working toward meeting global quality standards over five years.
Some Indian products and services already meet high standards.
But he says people around the world do not yet automatically connect India with trust and quality.
He believes companies need to change how they think and work.
Employees should understand what customers need.
They should make sure the work is done the way customers want.
Srinivasan says this means building a culture of quality throughout companies.
Venu Srinivasan described India as being on a five-year journey toward global quality standards.
He said some Indian products and services have reached a high level of quality.
Srinivasan said India as a whole is not yet automatically associated with trust and quality.
He called for domestic enterprises to change their mindset and align operations with international expectations.
He said companies should build a culture where employees understand customers and consistently deliver what they want.
- Who
- Venu Srinivasan and domestic enterprises in India.
- What
- A five-year journey to achieve global quality standards by changing company culture and practices.
- When
- The article describes the effort as a five-year journey; no start date is stated.
- Where
- India.
- Why
- To help Indian enterprises meet international expectations and make quality and trust more strongly associated with India.
- Journey
- Five years to achieve global quality standards.
- Speaker
- Venu Srinivasan.
- Current assessment
- Srinivasan said some products, services, and parts of the world have reached a level of quality.
- Challenge
- He said India as a whole does not automatically stand for trust and quality.
- Proposed approach
- A fundamental shift in enterprises' mindset and a company-wide culture of quality.
- Customer focus
- Employees should understand customers and deliver work the way customers want.