Archive · 21 Jul 2026
NBR Group's Evolution in Bengaluru's Real Estate
NBR Group is a real estate company in Bengaluru that started in 1998.
At first, they focused on selling plots of land to middle-income families.
Over time, Bengaluru grew a lot, especially with new technology parks.
People started wanting more than just land; they wanted nice apartments with good amenities, security, and green spaces.
NBR Group changed with these wants.
They now build gated communities, villas, and premium apartments.
One of their big projects is NBR Soul of the Seasons, which has 594 apartments and lots of open spaces.
They also use new construction methods to build faster and better.
Sustainability is important to them, so they design buildings that let in lots of natural light and air.
They make sure everything they build follows the rules and is transparent, which makes people trust them more.
As Bengaluru keeps growing, NBR Group is ready to keep building in new areas where people want to live.
NBR Group started in 1998, focusing on plotted developments in Bengaluru.
Bengaluru's growth and changing housing preferences led NBR Group to diversify into gated communities, villas, and premium apartments.
Notable project: NBR Soul of the Seasons, with 594 apartments and 88% open spaces.
NBR Group uses advanced construction methods like aluminium formwork for high-rise developments.
Sustainability is a key focus, with designs emphasizing natural light, air circulation, and green spaces.
- Who
- NBR Group, founded by N. Nagabushana Reddy and Ashwathnarayana Reddy
- What
- Transformation of Bengaluru's real estate market from plotted developments to integrated apartment communities
- When
- Over the past two decades, with significant changes in the last few years
- Where
- Bengaluru, with a focus on eastern and northern growth corridors
- Why
- Due to changing housing preferences, infrastructure growth, and employment hubs influencing housing demand
Traditional Plotted Developments
Modern Integrated Communities
Housing Preferences
Traditional Plotted Developments
Prioritizes land ownership and standalone plots.
Modern Integrated Communities
Focuses on convenience, community living, and lifestyle.
Infrastructure and Amenities
Traditional Plotted Developments
Basic infrastructure with minimal amenities.
Modern Integrated Communities
Emphasizes security, green spaces, modern amenities, and sustainable infrastructure.
Construction Methods
Traditional Plotted Developments
Traditional construction methods.
Modern Integrated Communities
Adoption of advanced technologies like aluminium formwork for high-rise developments.
- Founder
- N. Nagabushana Reddy
- Chairman
- Ashwathnarayana Reddy
- Year Established
- 1998
- Notable Project
- NBR Soul of the Seasons
- Project Location
- Mullur, off Sarjapur Road
- Project Size
- 9.65 acres
- Apartments
- 594 three-bedroom apartments
- Open Spaces
- 88% of the land