Archive · 23 Jul 2025
Hasbro Reports Strong Q2, Boosts Outlook Amid Tariff Changes
Hasbro, the toy company, had a good quarter, making almost a billion dollars.
Their Magic: The Gathering game did especially well.
Although they had to write off a large amount, Hasbro thinks things will be better than they thought.
They are also changing where they make toys to avoid high taxes.
The U.S. is dealing with tariffs on toys from China.
The EU may put taxes on US goods if a trade deal is not made.
Hasbro is also planning new entertainment projects like Spider-Man and Star Wars.
Hasbro's Q2 revenue reached $981 million despite a $1 billion write-down on its consumer products.
Magic: The Gathering revenue surged 23%, driven by the Final Fantasy set.
The company raised its full-year guidance, anticipating reduced tariff impacts.
Hasbro is diversifying its production, aiming to reduce reliance on China.
The EU threatened tariffs on the U.S. if a trade deal isn't reached by August 1.
- Who
- Hasbro, CEO Chris Cox, CFO Gina Goetter
- What
- Hasbro's financial performance in Q2 and the impact of tariffs.
- When
- Q2, March
- Where
- China, US, EU
- Why
- The company is navigating the impact of tariffs and is planning for future growth.
U.S.
EU
Trade Disputes
U.S.
U.S. is open to trade deals with various countries and aims to protect domestic markets.
EU
The EU has threatened retaliatory tariffs if trade agreements are not reached by the deadline.
- Q2 Revenue
- $981 million
- Magic: The Gathering Revenue Increase
- 23%
- Anticipated Tariff Impact (2025)
- $60 to $180 million
- China Toy Volume
- 50%
- Target for China Toy Volume (by 2027)
- Under 40%