Archive · 27 Oct 2025
ITV Drama and Mini-Dramas in Focus: New Deals and Trends
Several news items are highlighted.
First, a new deal between Bell Media and ITV Studios brings dramas, including 'Coldwater' starring Andrew Lincoln, to Canadian platforms like Crave and CTV.
Second, a research study reveals that mini-dramas, short episodes on social media, are becoming popular, especially among young people, with YouTube and TikTok as leading platforms.
Lastly, Random Media acquired the film 'The Addiction of Hope,' a drama about an aging actress, set to be released in U.S. theaters soon.
ITV drama 'Coldwater' is heading to Canada via Bell Media.
Mini-dramas are gaining traction, with YouTube and TikTok as leading platforms.
Viewers aged 18-34 are most likely to watch mini-dramas.
Random Media acquired the film 'The Addiction of Hope'.
'The Addiction of Hope' is scheduled for a limited theatrical release in the U.S. starting on November 11.
- Who
- Andrew Lincoln, Ewen Bremner, Anne-Marie Johnson, viewers aged 18-34, and Bell Media
- What
- Bell Media acquired 'Coldwater' and other dramas. Research highlights the growth of mini-dramas. Random Media acquired 'The Addiction of Hope'.
- When
- Starting on November 11, the film will be in limited theatrical release.
- Where
- Canada, with Crave and CTV, and U.S. theaters.
- Why
- To offer content to audiences and explore new forms of entertainment.
- Drama Acquisition
- Coldwater, What it Feels Like for a Girl, The Gathering to Crave and CTV
- Mini-Drama Viewership
- 1 in 10 internet users watched mini-dramas in past year
- Popular Platforms
- YouTube and TikTok
- Mini-Drama Audience
- Viewers aged 18-34 most likely to watch
- Film Acquisition
- Random Media acquired 'The Addiction of Hope'
- Film Release
- Limited theatrical release in the U.S. starting November 11