Archive · 26 Jul 2025
Bill Gates Joins Daughter's AI Fashion Startup for a Day
Bill Gates, the famous tech guy, recently worked a day at his daughter Phoebe's fashion app, Phia.
Phia is like a smart shopping assistant that helps you find the best deals and more eco-friendly clothes.
Gates helped customers, learning how they use the app and what they like.
He said it gave him a fresh perspective on how technology can help people.
Gates is also known for wanting his children to make their own money, not just rely on his wealth, so he can help his daughter without investing.
Bill Gates worked a customer service shift at his daughter's AI fashion startup, Phia.
Phia is an AI-powered app that helps users find the best prices and lower-impact fashion options.
Gates said he gained valuable insights into customer experience in the role.
Phia's app and browser extension analyze prices and show secondhand alternatives across thousands of online merchants.
Gates is hoping to leave his children less than 1% of his fortune, prioritizing their own success.
- Who
- Bill Gates, Phoebe Gates.
- What
- Bill Gates worked a customer service shift for his daughter's AI fashion startup, Phia.
- When
- Last week, Bill Gates shared his experience.
- Where
- At his daughter's startup Phia.
- Why
- To gain insights into customer experience and understand how his daughter's AI fashion startup operates.
Values
N/A
Financial legacy
Values
Bill Gates is prioritising the success of his children over passing down his fortune.
N/A
N/A
- Startup Name
- Phia
- Founder/CEO
- Phoebe Gates
- Industry
- AI-powered fashion app
- App Functionality
- Finds best prices, secondhand options, lower-impact alternatives
- Father's Role
- Customer Service Representative
- Father
- Bill Gates