Archive · 19 Nov 2025
AI-Driven Perfume Maker Delights Customers at SoHo Wellness Boutique
A new AI machine in SoHo lets you make your own perfume.
You answer questions, the machine makes five small bottles, and you can tweak the scents.
It's fun and you might make something you like.
Some people really love their creations, but not everyone buys refills yet.
The machine is part of a wellness store that also has classes and other experiences.
ScenTronix's AI perfume-making machine, Algorithmic Perfumery, creates custom scents at 113 Spring in SoHo
The machine uses a questionnaire to understand users' preferences and produces five 0.17-ounce vials for $95
Customers can tweak formulas and review their creations, with 43% rating at least one scent 93 or higher
The machine has 54 cylindrical dispensers filled with professional-grade ingredients, producing a variety of scents
ScenTronix aims to democratize scent making and offer an alternative to traditional perfume industry methods
- Who
- ScenTronix, a tech startup founded by Frederik Duerinck and Anahita Mekanik
- What
- Created an AI-driven perfume-making machine, Algorithmic Perfumery
- When
- The machine is currently at 113 Spring in SoHo until February
- Where
- 113 Spring, a wellness boutique in SoHo, New York City
- Why
- To allow customers to create their own scents and offer an alternative to traditional perfume industry methods
- Number of vials produced
- Five, 0.17-ounce vials
- Number of dispensers
- 54 cylindrical dispensers
- Percentage of users who rate at least one scent highly
- 43%
- Percentage of users who order refills
- 8%