Archive · 2 Jul 2025
Believe Launches Imprint to Boost Haryanvi Music Scene
A music company called Believe is starting a new project called 'Mahra Tora' to help singers in the Haryanvi music scene.
This means they'll give money, advice, and marketing help to local artists so they can share their music.
They've already signed eight artists, and they plan to use their knowledge of the music business to help Haryanvi music get more popular online.
Believe has done similar things in other countries, helping local music scenes grow, too.
Believe, a digital music company, launched 'Mahra Tora' to support Haryanvi music.
The initiative aims to empower local talent and provide creative control.
Mahra Tora has signed eight artists, including Kabira and Amit Saini Rohtakiya.
Believe will use its expertise and partnerships to grow Haryanvi music digitally.
This follows similar successful launches in other countries.
- Who
- Believe, Shilpa Sharda, and Vivek Raina
- What
- Believe launched 'Mahra Tora' to support Haryanvi music.
- When
- July 2
- Where
- India
- Why
- To foster the growth of Haryanvi music and support local artists.
- Company
- Believe
- Imprint Name
- Mahra Tora
- Focus
- Haryanvi Music
- Artists Signed
- Kabira, Ajay Bhagta, Kaka WRLD, GP Ji, Hashtag Pandit, Amit Saini Rohtakiya, Amit Dhull, Renuka Panwar
- Director of Believe Artist Services
- Shilpa Sharda
- Managing Director, Believe India
- Vivek Raina