Archive · 23 Jul 2025
Pernod Ricard to Sell Imperial Blue Whisky Business to Tilaknagar
Pernod Ricard, a company that makes drinks like Chivas Regal, is selling its Imperial Blue whisky business in India.
They're selling it to Tilaknagar Industries for a large sum of money.
Imperial Blue is a very popular whisky in India.
Pernod Ricard wants to sell this part of its business so it can focus on other, more successful brands.
They also want to invest in new things in India.
Tilaknagar Industries, which makes other alcoholic drinks, will now own Imperial Blue.
They plan to make it even better and sell it to more people.
Pernod Ricard's Indian unit will sell Imperial Blue to Tilaknagar Industries.
The deal is valued at €412.6 million, with a deferred payment of €28 million.
Imperial Blue is India's third-largest whisky brand by volume.
Pernod Ricard aims to focus on more profitable, faster-growing brands.
Tilaknagar Industries will use Imperial Blue to expand its whisky portfolio.
- Who
- Pernod Ricard is selling to Tilaknagar Industries.
- What
- Pernod Ricard is selling its Imperial Blue whisky business to Tilaknagar Industries.
- When
- The sale was announced on July 23, 2025.
- Where
- The sale involves the Imperial Blue business in India.
- Why
- Pernod Ricard wants to focus on premium brands and faster growth in India.
Pernod Ricard
Tilaknagar Industries
Business Strategy
Pernod Ricard
Focus on premiumisation
Tilaknagar Industries
Expand Whisky portfolio
- Seller
- Pernod Ricard (Indian Unit)
- Buyer
- Tilaknagar Industries Ltd
- Brand Sold
- Imperial Blue
- Deal Value
- €412.6 million
- Deferred Payment
- €28 million
- Imperial Blue Rank
- Third largest whisky in India by volume