Archive · 28 Jan 2026
Former Armyman Turns Sikandrabad into Carrot Hub
Subhash Chander Deswal and Lal Krishan Yadav are two farmers who turned Sikandrabad into a big carrot farming area.
They started small but faced problems with middlemen who controlled the prices.
To solve this, they invested in new farming technologies and methods.
They now grow carrots on 1,500 acres and have their own cold storage and processing units.
This helps them sell carrots all year round and get better prices.
Their story shows how farmers can take control of their business and succeed.
Subhash Chander Deswal and Lal Krishan Yadav cultivate carrots on 1,500 acres in Sikandrabad, Uttar Pradesh.
They control the entire value chain from production to processing and marketing, establishing themselves as price setters.
Investments in modern farming technologies, such as precision seed drills and laser levelling, significantly increased their yields and profits.
They established a cold storage and processing unit to extend the shelf life of carrots and sell them year-round.
Their annual turnover exceeds Rs 50 crore, and they supply carrots to major cities across India.
- Who
- Subhash Chander Deswal and Lal Krishan Yadav
- What
- Transformed Sikandrabad into a major carrot farming hub
- When
- Over the past two decades, with significant developments in 2004-2005 and 2014-2015
- Where
- Sikandrabad, Bulandshahr district, Uttar Pradesh
- Why
- To establish control over the entire value chain, from production to processing and marketing, and to become price setters rather than price takers
- Primary Category
- BUSINESS
- Secondary Category
- Agriculture
- Tertiary Category
- Carrot Farming
- Quaternary Category
- Value Chain Control
- Main Figures
- Subhash Chander Deswal, Lal Krishan Yadav
- Location
- Sikandrabad, Uttar Pradesh
- Land Area
- 1,500 acres
- Annual Turnover
- Over Rs 50 crore
- Cold Storage Capacity
- 25,000 tonnes
- Key Technologies
- Precision seed drill, laser levelling, raised beds, drum-washer machines