Archive · 10 Aug 2025
Philips India to Adopt Digital-First Marketing Strategy
Philips in India is changing how it advertises its products.
They are stopping all TV ads and focusing on online and real-world promotions starting next year.
They will use different online platforms based on what they are selling, like YouTube for moms and Instagram for beauty products.
They want the ads to feel real and connect with people.
Philips will also put up ads outdoors and at events, using data to track what works.
They will partner with popular people to promote their products.
Philips India is shifting to a digital-first marketing strategy from 2025.
The company is removing all TV advertising spend, following a 2024 campaign that proved ineffective.
Platform strategies will vary by category, such as using YouTube for mother and childcare.
Authenticity and relatability are key focus areas for content creation, including creator partnerships.
The digital strategy will integrate out-of-home and on-ground activations and use internal data analytics.
- Who
- Philips
- What
- Philips India is transitioning to a fully digital-first marketing approach.
- When
- The change begins in 2025.
- Where
- India
- Why
- To better reach consumers and improve marketing efficiency.
Traditional Marketing
Digital Marketing
Advertising Channels
Traditional Marketing
Use of TV
Digital Marketing
Elimination of TV
- Marketing Shift
- Digital-first strategy
- TV Spend
- Zero
- Start Year
- 2025
- Focus
- Attention over traffic
- Platform examples
- YouTube, Instagram
- Key factor
- Authenticity