Monkey Shoulder's UBC: Building Community and Winning

Pankaj Balachandran, former brand ambassador of Monkey Shoulder, discusses the Ultimate Bartender Championship (UBC).

The UBC is a bartending competition that travels around the world.

The competition allows bartenders to showcase their skills.

The competition is also a way for bartenders to connect.

Balachandran highlights the community aspect of the bartending world, mentoring, and training.

This year's competition includes a global final in Japan.

The competition is designed to mimic the fast-paced environment of a real bar.

Hyderabad and Kolkata have seen standout performances.

The competition offers opportunities for Indian bartenders to gain international exposure.