India’s Real Estate Market Shifts From Scale Toward Strategy

India’s real estate companies used to measure success mainly by how many projects they built.

Building projects is still important, but competition is growing and buyers have more information.

People now expect developers to communicate clearly and provide good service.

Companies also need to understand what customers want and how markets are changing.

This is creating more work for professionals who specialize in business strategy.

Neeraj K. Mishra is described as one professional working in this area.

He supports looking beyond short-term growth and building plans for changing conditions.

Developers are also being encouraged to cooperate with investors, consultants and other industry participants.

The article says future success may depend as much on smart decisions as on building more projects.