Archive · 16 Sep 2025
JBL Launches Interactive CTV Campaign with VDO.AI and Havas Media India
Imagine JBL wants to show off its new earbuds.
They teamed up with VDO.AI and Havas Media India to create a cool ad on TV.
The ad lets you buy the earbuds right from your TV using a QR code!
It's like turning your TV into a shopping store.
This campaign is happening during Diwali, a big shopping time in India.
The ads will be shown in many cities, making it easy for people to discover and buy the new JBL earbuds.
JBL partnered with VDO.AI and Havas Media India for a CTV campaign.
The campaign promotes JBL Live Beam 3 earbuds.
An interactive QR code allows viewers to purchase directly from TV.
Campaign targets major Indian cities including Delhi and Mumbai.
The campaign aims to boost sales during the Diwali festive season.
- Who
- JBL, VDO.AI, Havas Media India
- What
- Launched an interactive CTV campaign
- When
- During Diwali shopping season
- Where
- Across leading media platforms in major Indian cities
- Why
- To promote JBL Live Beam 3 earbuds and drive sales.
- Brand
- JBL
- Product
- JBL Live Beam 3 earbuds
- Partners
- VDO.AI, Havas Media India
- Campaign Goal
- Drive sales during Diwali shopping surge
- Technology
- Interactive QR Code wrapper
- Reach
- Delhi, Mumbai, Bengaluru, and other cities