Archive · 20 Jan 2026
Dettol Hygiene Loyalty Card Debuts at WEF 2026
Dettol, a well-known brand, introduced a special card at a big meeting in Davos called the World Economic Forum.
This card is called the Dettol Hygiene Loyalty Card.
It's a first-of-its-kind program that focuses on kids and rewards people for doing simple things that keep their communities clean and healthy.
The idea is that small habits, when started early and encouraged, can lead to big, positive changes.
This card is a way to recognize and reward those who make a difference in their communities by promoting good hygiene.
The Dettol Hygiene Loyalty Card made its global debut at the World Economic Forum 2026 in Davos.
It is the world's first child-centric social impact loyalty program focused on hygiene.
The program aims to reward everyday actions that contribute to healthier communities.
The initiative emphasizes that lasting change begins with simple habits, empowered early and scaled with intent.
The card serves as a currency of trust, recognizing and rewarding actions that promote hygiene.
- Who
- Dettol
- What
- Launch of the Dettol Hygiene Loyalty Card
- When
- World Economic Forum 2026
- Where
- Davos
- Why
- To promote hygiene as a currency of trust and reward everyday actions for healthier communities
- Programme
- Dettol Hygiene Loyalty Card
- Event
- World Economic Forum 2026
- Location
- Davos
- Focus
- Child-centric social impact
- Purpose
- Rewarding hygiene habits for healthier communities