12 months ago
Meta Launches Ad-Free Subscriptions for UK Facebook, Instagram Users
Meta is giving UK users the option to use Facebook and Instagram without ads for a monthly fee.
The web subscription will cost around $3.99, while mobile users will pay slightly more.
This move helps Meta comply with UK data privacy rules.
Users can choose to pay for an ad-free experience or continue to see ads.
Unlike the EU, the UK version won't offer a "less personalized" ad-supported free option.
The UK’s data regulator supports Meta's move.
Meta is introducing ad-free subscriptions for Facebook and Instagram in the UK.
The web subscription will cost £2.99 per month, with iOS/Android subscriptions at £3.99.
The ad-free option aims to comply with UK data privacy regulations.
Users will choose between paying for ad-free access or continuing with the free, ad-supported service.
The UK’s Information Commissioner’s Office (ICO) supports Meta's move.
- Who
- Meta Platforms
- What
- Launching ad-free subscription for Facebook and Instagram
- Where
- United Kingdom
- When
- In the coming weeks
- Why
- To comply with UK data privacy regulations
User Privacy/Experience
Business Model/Regulatory Compliance
Ad-Free Access
User Privacy/Experience
Users gain an ad-free experience.
Business Model/Regulatory Compliance
Meta is balancing user privacy with its revenue from advertising.
Regulatory Stance
User Privacy/Experience
The UK ICO supports the approach, recognizing alignment with UK law.
Business Model/Regulatory Compliance
Meta adjusts its practices to meet regulatory demands.
Key facts
- Subscription Price (Web)
- £2.99 per month (approx. Rs 354)
- Subscription Price (iOS/Android)
- £3.99 per month (approx. Rs 472)
- Services Affected
- Facebook and Instagram
- Target Users
- UK Users (18+)
- Reason
- Compliance with data privacy regulations
- Additional Account Cost (Web)
- £2 per month
- Additional Account Cost (iOS/Android)
- £3 per month
Timeline
EU threatened Meta with daily fines over its pay-or-consent model.
Then, Meta launched ad-free subscriptions in the UK to comply.
Quotes
Meta
A social media company.
“This provides individuals in the UK with a choice regarding the use of their data for personalised advertising while maintaining the free access and benefits that ad-supported internet offers to users, businesses, and platforms”
livemint.com
“Over the coming weeks, in response to recent UK regulatory guidance and following extensive engagement with the Information Commissioner’s Office (ICO), we will introduce Subscription for no ads in the UK”
livemint.com
Sources
Meta to offer ad free Facebook, Instagram to these users with new monthly subscription starting at Rs 354
Meta to launch ad-free Facebook and Instagram subscriptions in UK
Facebook and Instagram to get paid ad-free option in the UK: Pricing, features, details
Meta introduces ad-free subscription for Facebook and Instagram users in UK - Telegraph India
Facebook, Instagram to introduce ad-free subscriptions in the UK — Here's how much it will cost
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