Chanel overtakes Louis Vuitton in 2025 luxury brand rankings

The global luxury goods market stayed strong in 2025, with brands showing good growth despite some worries about the economy.

Porsche was the most valuable brand, but Chanel had the biggest increase in value, moving ahead of Louis Vuitton.

Rolex and Dior also did well, while Gucci saw a drop in value.

French brands did especially well, taking up six spots in the top 10.

Guerlain made a comeback into the top 10 after a few years.

Overall, the market showed that luxury brands are still very valuable, even with some challenges in the world.