Archive · 28 Aug 2026
IndiaFirst Life Selects Salesforce Agentforce for AI Transformation
IndiaFirst Life is an insurance company that works with Salesforce.
It has chosen Salesforce’s Agentforce technology to help with its business.
Agentforce uses AI agents to support important work processes.
The company plans to use the technology in sales and daily operations.
It hopes this will make work faster and improve customer service.
Its existing Salesforce platform supports the insurance process from finding potential customers to settling claims.
The company says employees can then spend more time talking with customers.
Employees will also focus on tasks where human judgment is especially important.
IndiaFirst Life has selected Salesforce Agentforce for an enterprise-wide AI transformation.
The insurer plans to embed AI agents into critical processes, including sales and operations.
The initiative aims to improve sales, streamline operations and enhance customer experience.
IndiaFirst Life’s unified Salesforce platform supports activities from lead generation through claims settlement.
Managing Director Rushabh Gandhi said AI agents will help teams focus on customer interactions and work requiring human judgment.
- Who
- IndiaFirst Life Insurance Company Limited, a Bank of Baroda subsidiary, and Salesforce.
- What
- IndiaFirst Life selected Salesforce Agentforce to advance its enterprise-wide AI transformation.
- Why
- To improve sales, streamline operations, enhance customer experience and help employees focus on work requiring human judgment.
- Company
- IndiaFirst Life Insurance Company Limited
- Technology provider
- Salesforce
- Selected platform
- Agentforce
- Ownership
- IndiaFirst Life is a subsidiary of Bank of Baroda.
- Planned uses
- AI agents will support critical processes, sales and operations.
- Existing platform
- IndiaFirst Life’s unified Salesforce platform supports the insurance journey from lead generation to claims settlement.
- Company representative
- Rushabh Gandhi, Managing Director of IndiaFirst Life Insurance