Archive · 26 Sep 2025
FMCG Firms Acquire D2C Brands for Growth and Insights
Big companies that make everyday products are buying smaller online brands.
These big companies want to sell fancy products and learn what customers want.
The small brands can now sell more of their products.
Most of the brands that are bought make products like shampoo and health food.
These deals help the big companies make more money, and help the small companies sell more products.
D2C brands have grown much faster than traditional companies in recent years.
FMCG companies are acquiring D2C brands to boost growth.
Nearly two-thirds of acquisitions by FMCG companies in the last five fiscal years have been in the D2C space.
These acquisitions offer FMCG companies access to consumer insights.
D2C brands gain scalability through these acquisitions.
Personal care accounts for around 60% of the acquisitions by FMCG players.
- Who
- FMCG companies and D2C brands
- What
- Acquisitions of D2C brands by FMCG companies
- When
- Past five fiscal years (2021-2024)
- Where
- N/A
- Why
- For growth, premiumization, and access to consumer insights
- Acquisition Focus
- D2C Brands
- Primary Driver
- Premiumization and Growth
- Personal Care Acquisitions
- Approx. 60%
- Health & Wellness Acquisitions
- Approx. 35%
- FMCG CAGR (2021-2024)
- Approx. 9%
- D2C CAGR (2021-2024)
- Approx. 40%
