Archive · 4 Aug 2025
Aamir Khan's YouTube Release Aims to Change Indian Movie Viewing
Imagine you could watch a new movie at home, like renting a video but online!
Aamir Khan is doing this with his new movie, 'Sitaare Zameen Par,' releasing it on YouTube for people to buy and watch.
This is new because most people in India watch movies on TV or streaming services.
YouTube has a lot of viewers in India, so this could be a good way for the movie to reach many people.
Some experts think this is a big change, while others think it won't change how people watch movies.
This may change how films reach their viewers.
Aamir Khan released 'Sitaare Zameen Par' on YouTube Movies via pay-per-view after its theatrical run.
The film became available for Rs 100 starting August 1, and Khan plans to release more films this way.
Google views this as 'democratising Indian film distribution at a global scale'.
YouTube has a massive user base in India, with 491 million users, making it a key platform for content.
Industry experts debate whether pay-per-view on YouTube will gain traction in India given the popularity of SVOD and AVOD.
- Who
- Aamir Khan.
- What
- Release of 'Sitaare Zameen Par' on YouTube Movies as a pay-per-view.
- When
- Starting August 1.
- Where
- YouTube Movies in India.
- Why
- To reach a wider audience and offer an alternative to traditional distribution models.
Skeptical View
Optimistic View
Market Acceptance
Skeptical View
The current market prefers SVOD and AVOD models.
Optimistic View
Pay-per-view may be a new method for film consumption.
- Film Title
- 'Sitaare Zameen Par'
- Release Platform
- YouTube Movies
- Price
- Rs 100
- Distribution Model
- Pay-per-view (TVOD)
- Indian YouTube Users
- 491 million