Archive · 25 Jan 2026
Indian Media Firms Expand Globally for Growth
Indian media companies are looking to grow by expanding into international markets.
They are partnering with global platforms to reach audiences abroad, especially among diasporic Indians who are willing to pay more for content.
This move comes as the Indian market becomes more competitive and harder to monetize.
Companies like MovieVerse Studios and SonyLIV have already started partnerships to offer their content globally.
However, expanding internationally comes with challenges like adapting content to different cultures and competing with local and international productions.
Indian media firms are expanding globally to tap into higher paying international audiences.
Partnerships with global platforms like Beacon Media and YouTube are being formed to amplify content from the Global South.
Overseas users can contribute up to 40% of overall revenues for these companies.
Challenges include adapting content for different cultures and competing with local and international productions.
The Indian market is becoming more competitive, with lower subscription prices and intense competition among platforms.
- Who
- Indian media and entertainment companies
- What
- Expanding globally to increase revenue
- When
- Over the past few months
- Where
- International markets including the US, UK, France, Germany, Australia, and West Asia
- Why
- To gain from higher paying propensity among diasporic Indians and to diversify revenue streams
- Companies Involved
- MovieVerse Studios, SonyLIV, Chtrbox
- Partnerships
- Beacon Media, YouTube TV, YouTube Primetime Channels
- Target Markets
- US, UK, France, Germany, Australia, West Asia
- Potential Revenue
- Up to 40% of overall revenues from overseas users
- Content Focus
- Stories from the Global South, digital-first platforms
- Challenges
- Cultural adaptation, competition, universal storytelling