Social Commerce Thrives in China, Struggles in India

Social commerce is a way of shopping through social media, like watching live videos and buying things or getting deals with friends.

In China, it's very popular and makes a lot of money.

Almost half of the internet users there watch live shopping videos, and big companies like Pinduoduo are worth a lot.

But in India, it's not as successful.

Only a small part of online shopping is through social commerce.

There are many reasons for this, like people not trusting new platforms as much, different payment habits, and problems with internet and logistics.

Companies like Meesho have tried but are not as profitable as their Chinese counterparts.

It might take a long time for India to catch up to China in this area.