Archive · 9 Jan 2026
Pizza Industry Faces Decline in U.S.
Pizza is not as popular as it used to be in the U.S. People are eating less pizza, and many pizza restaurants are having a hard time.
Some big pizza chains like Pieology and Bertucci’s have even gone out of business.
The problem is that it's hard to make pizza exciting and new, and the cost of running these restaurants is going up.
This makes it tough for them to keep prices low, which is what many customers want.
Some people think that smaller, independent pizza shops might do better in the future than the big chains.
Pizza sales growth has lagged behind the broader fast-food market for years.
Pieology and Bertucci’s filed for bankruptcy in 2024.
Quick-service pizza chains like Pizza Hut, Papa Johns, and Papa Murphy’s saw sales declines in 2024.
Rising operating costs are forcing chains to raise prices, which is not well-received by customers.
Pizza Hut is exploring a sale due to financial struggles and the need for location upgrades.
- Who
- Pizza chains and independent pizza shops
- What
- Decline in pizza industry dominance in the U.S.
- When
- Ongoing trend with notable events in 2024
- Where
- United States
- Why
- Innovation challenges, rising costs, and changing consumer preferences
- Pizza Sales
- $31 billion in 2024
- Bankruptcies
- Pieology and Bertucci’s filed for bankruptcy
- Sales Decline
- Quick-service pizza chains saw sales declines in 2024
- Operating Costs
- Rising costs leading to price increases
- Pizza Hut Status
- Exploring a sale due to financial struggles
- Industry Shift
- Move towards independent pizza shops