Archive · 29 Jun 2025
Sports Tourism Surges: Wimbledon and Cricket Events Drive Demand
Some rich people in India are starting to spend their money on trips to see big sports events.
These trips, like going to Wimbledon for tennis or the India-England cricket matches, cost a lot of money, but they are becoming popular.
Companies help these people plan their trips, offering special experiences like good seats at the events.
Many people want to combine their vacations with watching sports.
The sports tourism business is growing quickly in India and is expected to become even bigger in the future.
High-end sports tourism is rising among affluent Indian travelers, driven by events like Wimbledon and India-England Test matches.
Packages range from ₹2 lakh to over ₹10-15 lakh per person, attracting HNIs, entrepreneurs, and millennial families.
Companies like Bharat Army and DreamSetGo are seeing increased bookings for curated experiences including event tickets and exclusive access.
The sports tourism market in India is valued at $10.87 billion and projected to grow at an 18% CAGR.
Demand is driven by a desire for unique experiences and a trend toward combining travel with event attendance.
- Who
- High-net-worth individuals (HNIs), entrepreneurs, millennial families, and a growing number of corporate clients are driving demand.
- What
- Rising demand for high-end sports tourism experiences, including events like Wimbledon and India-England Test matches.
- When
- Demand is increasing during summer travel months.
- Where
- Primarily in the UK (Wimbledon, The Oval), and other global locations such as Dubai and Abu Dhabi.
- Why
- Growing interest in unique travel experiences and combining vacation with watching sports.
- Market Value (2024)
- $10.87 billion
- Projected CAGR
- 18%
- Package Cost (Wimbledon)
- ₹2.5-3.5 lakh per person
- Package Cost (India-England Test)
- ₹1.8-2.5 lakh per person
- Travelers
- HNIs, millennials, families, corporate clients
- One-day ticket (The Oval)
- ₹2.3 lakh