Archive · 9 Jan 2026
BMW Expands India Plans with 25 New Models
BMW is planning to launch 25 new car models in India in 2026, mostly for people who are buying a luxury car for the first time.
They will also launch 10 MINI cars and 2 motorcycles.
This is because more people in India are becoming wealthy and want to buy luxury cars.
BMW sold a record number of cars in 2025, with many of them being electric vehicles.
They are focusing on people who are upgrading from regular cars to luxury cars.
BMW is also trying to make more parts in India to lower costs.
They want the government to keep taxes low on electric cars to help them sell more.
BMW plans to launch 25 new models in India in 2026, including 15 BMWs, 10 MINIs, and 2 motorcycles.
The focus is on first-time premium buyers, with many upgrading from non-luxury SUVs.
BMW sold a record 18,001 units in 2025, with 20% being electric vehicles.
Entry-level luxury buyers now make up 49% of BMW's sales, up from 43% in 2024.
BMW is increasing local sourcing to lower costs and plans to launch 10 new cars this year, including EVs and MINI models.
- Who
- BMW AG, Mercedes-Benz AG, Indian luxury car buyers
- What
- BMW's 2026 product offensive with 25 new models targeting first-time premium buyers in India
- When
- 2026
- Where
- India
- Why
- To tap into India's growing affluent population and expand the luxury car market
- Total New Models
- 27 (15 BMW, 10 MINI, 2 motorcycles)
- 2025 Sales
- 18,001 units (14% YoY increase)
- EV Sales 2025
- 3,753 units (20% of total sales)
- Entry Luxury Contribution 2025
- 49% of total sales
- Price Range
- ₹50 lakh - ₹1 crore+
- Indian Millionaires 2025
- 871,700
- Mercedes-Benz Market Position
- Market leader for a decade
- BMW Plant Capacity
- 50,000 units/year
- Local Sourcing
- 50% (aiming to increase)
- Luxury Car Market Share
- 1% of total car sales
