Archive · 17 Sep 2025
Gen Z in India: Flavor and Experiences Reshape Alco-Bev
Young people in India are changing how they drink alcohol.
They care more about how things taste, how they look, and the experiences they have.
Instead of just drinking a lot, they're choosing drinks that are special and fun, like flavored beers and cocktails.
Brands are making drinks that fit this new style, focusing on unique designs and telling stories.
This shift means the alcohol industry is changing, with premium drinks becoming more popular, and drinks being part of a lifestyle.
Gen Z in India is changing the way people drink, focusing on taste, design, and experiences.
Young consumers are drinking less alcohol overall but making more thoughtful choices.
Premium spirits and beers are growing in popularity.
Brands are creating unique identities and cultural relevance to connect with the target audience.
The trend involves a shift from quantity to quality and experiences within the alco-bev sector.
- Who
- Gen Z consumers and alcohol brands in India
- What
- Changes in India's alcohol and beverage industry due to Gen Z preferences.
- When
- Data from FY 2022-23 and current trends in 2025.
- Where
- India
- Why
- Gen Z prioritizing flavor, design, and experiences over just drinking for consumption.
- Main Shift
- Young drinkers prioritize flavor, design, and experiences
- Premium Spirits Growth
- 48% increase in FY 2022-23
- Key Brands Mentioned
- Simba Beer, ZigZag Vodka, Medusa Beverages
- Focus of Brands
- Creating unique brand identities and cultural relevance
- ABV of Medusa Beers
- Around 4.5%