Saregama Expands Live Events Business Targeting Younger Audiences and Kids

Saregama, a company famous for old songs, is now doing more live shows like concerts and musicals.

They want to attract younger people, like teenagers and young adults, by featuring popular artists.

They are also creating shows based on old Bollywood movies and launching interactive shows for young children.

This is because their music streaming business isn't growing as fast, and live shows are becoming very popular in India.

Saregama has already done many shows and plans to do more, even organizing a music festival for young people.

They also want to show these events online later.

This move is happening as other companies are also investing a lot in live events.