4 days ago
Andrew Garfield’s The Uprising Sparks Robin Hood Marketing Confusion
Andrew Garfield is starring in a movie called The Uprising.
The movie was first presented as a story about a revolt in medieval England.
The US distributor changed its title to include Robin Hood.
It also said the revolt helped inspire the Robin Hood legend.
The UK distributor says the movie is not about Robin Hood.
This has confused people because the familiar Robin Hood stories are usually connected with a much earlier time.
Garfield’s character is called The Ploughman, not Robin Hood.
The movie is expected to be released in the United States in two weeks.
Focus Features renamed The Uprising as The Uprising: The Rise of Robin Hood for the US market.
The revised US synopsis links the film’s fictionalized story to the 1381 Peasants’ Revolt and Robin Hood’s legend.
Entertainment Film Distributors says the film is about the Peasants’ Revolt, not Robin Hood, and rejects the UK use of such marketing.
Andrew Garfield is credited as The Ploughman, a name that may reference William Langland’s poem Piers Plowman.
The film is scheduled for US release in two weeks, while its UK campaign reportedly contains no Robin Hood references.
- Who
- Paul Greengrass, Andrew Garfield, Focus Features, and Entertainment Film Distributors are involved in the film and its differing marketing.
- What
- The Uprising has received a Robin Hood-related US title and synopsis, while its UK distributor says it is about the 1381 Peasants’ Revolt instead.
- Where
- The dispute concerns the film’s US and UK marketing; the story is set during medieval England’s Peasants’ Revolt.
- When
- Focus Features announced the title change this week, and the US release is scheduled for two weeks after the report.
- Why
- Focus Features links the revolt to the Robin Hood legend, while Entertainment Film Distributors says the film is solely a historical epic about the revolt.
Robin Hood Connection
Peasants’ Revolt Focus
Marketing and title
Robin Hood Connection
Focus Features renamed the film The Uprising: The Rise of Robin Hood and says the uprising helped inspire the Robin Hood legend.
Peasants’ Revolt Focus
Entertainment Film Distributors says The Uprising is a historical epic about the Peasants’ Revolt of 1381 and says its UK campaign does not reference Robin Hood.
Garfield’s character
Robin Hood Connection
The US synopsis describes Garfield’s character forming an army of the people to fight the king for justice, language that supports a Robin Hood-style presentation.
Peasants’ Revolt Focus
The character is officially credited as The Ploughman, and the UK distributor presents the film as a story about the historical revolt rather than the outlaw.
Historical connection
Robin Hood Connection
The US marketing connects the 1381 uprising with the development of the Robin Hood legend.
Peasants’ Revolt Focus
Traditional Robin Hood stories are generally associated with Richard the Lionheart, who died in 1199, almost two centuries before the 1381 revolt.
Key facts
- Original title
- The Uprising
- New US title
- The Uprising: The Rise of Robin Hood
- Historical setting
- The Peasants’ Revolt of 1381 in medieval England
- US distributor
- Focus Features
- UK distributor
- Entertainment Film Distributors
- Lead actor
- Andrew Garfield, credited as The Ploughman
- Earlier announced title
- The Hood, announced in 2022
- US release
- Scheduled for two weeks after the report
Quotes
Entertainment Film Distributors
UK distributor of The Uprising
“The Uprising is a historical epic about the Peasants’ Revolt of 1381, not Robin Hood. The UK marketing campaign does not make any reference to Robin Hood. Marketing materials posted by other countries that may appear in the UK online and on social media referencing Robin Hood are not issued or approved by us.”
easterneye.biz
telegraphindia.com
Sources
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